Leadership

Our collective experience in sales and marketing effectiveness stems from the numerous domestic and international assignments undertaken for companies in the pharmaceutical industry.

Our leadership is made up of individuals that have worked predominately within the life sciences industry for 30+ years, witnessing firsthand the transformations that have shaped the selling and marketing environment we are faced with today.

Jean-Paul Modde – Founding Partner and CEO

Jean-Paul (JP) has 35+ years of international and domestic experience in sales, business development and operations, having built businesses from start-up, and operating large organizations reaching high profit and growth results.

He was at Dendrite International for 19-years, having been a significant contributor as it grew from 30 employees in 1988 to when the company was acquired in 2007 with 3,500 employees and US$450 MM in revenues.

His final role at Dendrite was President, Asia-Pacific business and prior to that was Senior Vice President, International with responsibility for all of Dendrite’s business development outside of North America, serving clients in over 50 countries.

Rogerio de Faria – Vice President Technology

Rogerio has 30+ years of experience in providing solutions to the Pharmaceutical industry to improve effectiveness in the sales and marketing areas. He was Director Software Development at EKR Therapeutics designing and implementing specific Mobile and Web applications for their hospital sales, marketing and contract management teams.

Prior to joining EKR, he was VP Technology at Infonet Inc., developing Mobile and analytics applications for the pharmaceutical industry.

Rogerio spent 13 years at Dendrite as an Application Developer in the areas of data modeling, analytics and client server development and undertook numerous CRM deployments internationally.